“The market we had for almost a year and a half, after we reopened offices and started showing properties in person, wasn’t sustainable,” Haggerty said.
Richard Haggerty, CEO of HGAR and president and chief strategic growth officer of OneKey® MLS, the regional multiple listing service for New York, opened with an update on regional housing market trends.
The session, titled, “Getting the Deal Done in NY: Real Estate Marketing to Tech-Savvy Gen Z,” featured Anna Klenkar, licensed real estate salesperson, Compass, New York City Luciane Serifovic, CEO and founder, Luxian International Realty, New York City and Jeff Goodman, licensed real estate salesperson, Brown Harris Stevens, New York City. (HGAR) and OneKey® MLS recently explored these Gen Z patterns and styles, and shared tips for successfully marketing to this new generation of buyers on a virtual panel held June 9. Real estate experts from the Hudson Gateway Association of REALTORS®, Inc. Generation Z-defined as the 72 million people born between 19-are not your typical buyers, and that presents both challenges and opportunities for REALTORS® and agents. They’re smart, tech-savvy and in the market for housing, and they’re using social media to see what’s trending and who’s selling.
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